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A side of marketing you don’t know yet.

01-02.04.2026 | Warsaw,

Aleje Jerozolimskie 195A - Microsoft Poland


00
Days
00
Hours
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Minutes


At Full Advantage 3.0, we don't do theory. Instead of another set of 'inspiring' but unshakeable slides, you’ll get access to actionable knowledge and tools that simply deliver. You will learn how to avoid common pitfalls, harness the full potential of Microsoft Advertising, and understand how MarTech can directly drive your bottom line.

Join us

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Gain direct access to unique know-how from international experts. Get proven insights from global projects, ready to be immediately translated into tangible results.

Agenda

Day 1

09:00 - 09:10


Welcome and opening remarks

09:10 - 09:30

Zbigniew Nowicki

Full Stack Experts & Bluerank Partner


David vs Goliath - SpaceX story 🚀

09:10 - 09:30

Daniel Trost

Partner Sales Director MEA & CEE - Microsoft


TBA

09:50 - 10:10


Coffee Break

10:10 - 10:30

TBA


Raport

10:30 - 10:50

Lucas Gordon


Microsoft Sr. AE Audience Ads Specialist


TBA

10:50 - 11:10

Hubert Dyła


Business Growth Specialist - Full Stack Experts


All performance marketing mistakes

11:10 - 11:40

Debate


Microsoft Advertising – Is it worth it?

11:40 - 11:50

Coffee breake

11:50 - 12:10

Netpeak


TBA

12:10 - 12:45

Speed dating


Facilitated thematic networking

12:45 - 13:30

Lunch breake

13:30 - 15:00

Workshops

Day 2

09:00 - 09:10


Welcome and opening remarks

09:30 - 09:50

Bartłomiej Majas

Head of Microsoft Advertising - Full Stack Experts


B2B or not to be? How to hit your B2B KPIs.

09:30 - 09:50

Adriana Strzycka

Qualitative Analytics Specialist - Bluerank


Microsoft Clarity in practise

09:50 - 10:10


Coffee Breake

10:10 - 10:30

Konrad Wiśniewski

MarTech Expert - Full Stack Experts


Show me the money: Everything you want to know about Multi-Touch Attribution and MMM

10:30 - 10:50

Dorota Percha


Senior Business Growth Consultant - Full Stack Experts


A new dimension of low-budget campaigns

10:50 - 11:10

TBA

11:10 - 11:40

Debate

How to play and win in e-commerce?

11:40 - 11:50

Coffee breake

11:50 - 12:10

TBA


12:10 - 12:45

Speed dating


Facilitated thematic networking

12:45 - 13:30

Lunch breake

13:30 - 15:00

Workshops

What will you actually gain from attending Full Advantage?

You will leave Full Advantage with a Microsoft Advertising strategy that isn't just a copy of your Google Ads campaigns. Instead, it leverages the platform's unique features to build a real competitive edge. Together, we’ll pinpoint budget 'leaks' in your analytics. During our workshops, we will identify the specific tracking errors that are costing your company money and create an 'asap' action plan to fix them.

Microsoft Advertising

Discover how to harness the exclusive capabilities of MS Ads, including LinkedIn professional targeting, and stop treating it like a secondary Google mirror.

Exclusive insights from global experts, interactive workshops, and high-level networking

SIGN IN

Get access to tools that eliminate tedious manual work, so your team can finally focus on real strategy instead of repetitive tasks.

Meet the speakers

Both on stage and in our workshop sessions, you will connect with hands-on experts who architect MarTech solutions from scratch. They are specialists who consistently extract real value from Microsoft Advertising and leverage cutting-edge tools that remain completely off your competitors' radar.

Partners:

Join Full Advantage 3.0

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